The Power of Postcards: For Real Estate Agents Who Desire Results

Mia Rodgers
Jun 29
2 min read

Updated: Jul 1

According to the Data

Postcards offer a traditional yet transformative way to get real engagement as a real estate agent. Here are the statistics supporting that. (Free postcard template included, courtesy of VARE!)

Direct mail enjoys a 80–90% open rate, compared to just 20–30% for email, making postcards a far more visible channel (postalytics.com).

Postcard campaigns see response rates around 4–5%, significantly higher than the typical sub‑0.2% for email .
Median ROI for direct mail is ~29%, often exceeding digital channel benchmarks (zipdo.co).
Direct mail response rates can be 10–30× higher than email, offering a clear advantage in engagement (worldmetrics.org).
Postcards offer a 4.25% average response rate on household lists, versus just 3.4% for prospect lists (worldmetrics.org).
Over 56% of consumers trust print marketing most, placing postcards above many other advertising mediums (tpmco.com).
71% of consumers feel direct mail is more personal, with 78% stating the same (zipdo.co).
64% of recipients keep direct mail for at least a week, helping your message stay present well beyond the initial delivery (mailing.com).
Personalization boosts response rates by up to 135%, and 68% are more likely to engage when mail is personalized (postalytics.com).
Approximately 40% of direct mail recipients try a new business after receiving mail, perfect for capturing new leads in target neighborhoods (zipdo.co).

Why These Stats Matter for Real Estate

High visibility (open rate) means your message is likely to get seen.
Strong response rates and ROI ensure your marketing dollars are well-spent.
Trust and personalization make your postcards feel like invitations, not interruptions.
Long-lasting presence keeps you top-of-mind during decision-making moments.

How VARE Can Help You Succeed

At VARE, we leverage these insights to offer you free postcard design templates that agents like you can employ for your own campaigns: from targeted mailing lists and personalized copy to eye-catching layouts and measurable tracking.

Grab your free postcard template today and start growing your farm area—without the DIY stress. CLICK HERE.