Why Staging Still Matters: A Smart Strategy for Faster Sales and Better Offers
- Corinne Gahan
- Aug 26
- 2 min read
In a digital-first real estate world, it’s easy to assume that online presence is everything. But when it comes to the in-person experience, home staging remains one of the most powerful tools agents can use to help clients sell faster, and often for more. Let's explore this by diving into statistics found by some survey studies conducted by the National Association of Realtors.
Based on the realtors and buyers surveyed, here’s why the right staging strategy still makes a big impact:
Staging Moves the Needle on Sales Price
Let’s start with the numbers. 29% of agents reported that staging led to a 1% to 10% increase in the dollar value offered for a home (National Association of Realtors).
In a competitive market, even a small percentage boost can translate to thousands of dollars more for your client and a smoother negotiation process for you.
Staged Homes Sell Faster
Speed is often just as important as price. 30% of home sellers’ agents reported slight decreases in time on the market, while 19% saw significant reductions after staging (National Association of Realtors). The impact is clear: buyers move more quickly when they can see the potential.
Buyers See the Value
83% of buyers’ agents agree that staging helps buyers better visualize a home as their future space (National Association of Realtors). And while 60% of agents say it influences some buyers, 26% report staging affects most buyers’ impressions (National Association of Realtors). That emotional connection leads to faster decisions and more serious offers.
What to Stage (and Where to Start)
According to agents, the most influential rooms for buyers are (National Association of Realtors):
Living Room (37%)
Primary Bedroom (34%)
Kitchen (23%)
Most often, sellers stage:
Living Room (91%)
Primary Bedroom (83%)
Dining Room (69%)
Kitchen (68%)
These high-impact areas deserve special attention, whether you're investing in traditional staging or leveraging digital alternatives.
Staging Plus Visuals Equals Even More Power
The right visuals go hand in hand with physical presentation. Among buyers’ agents, the most important media for listings include (National Association for Realtors):
Photos (73%)
Traditional physical staging (57%)
Video (48%)
Virtual tours (43%)
Staging helps elevate every piece of marketing content, from photography to virtual walkthroughs, and that added polish gives listings an edge.
Let VARE Help You Stage Smarter
At VARE, we help agents elevate their listings with thoughtful strategies that combine traditional and digital staging. Whether you need assistance coordinating physical staging, sourcing virtual staging tools, or prepping your listing content for market, we’re here to make the process easy and the presentation unforgettable.
Want to stage your listings for better offers and faster sales? Let’s connect.
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