A Marketing Tool Real Estate Agents Need for Open Houses

In a busy open house, potential buyers often view multiple homes in one weekend. How can your listing stand out in their minds when they sit down to decide? A well-designed take-home information sheet can be the answer.

This simple tool not only keeps your listing top-of-mind but positions you as a thoughtful, professional agent who anticipates buyer needs. VARE is offering a free template to get you started!

Why Info Sheets Matter

An info sheet is more than a flyer, it’s a leave-behind marketing asset that offers real value. Here's what it can include:

• Age of Major Appliances: Buyers love transparency. Listing appliance ages (HVAC, roof, water heater, etc.) builds confidence and helps your listing feel like a smart investment.

• Listing Photos: Highlight interior and exterior images that capture the home’s best features. Seeing those again later can rekindle interest after a long day of tours.

• QR Code to the Listing Page: Make it easy for buyers to revisit the listing online, schedule a showing, or share it with family. A scannable QR code connects paper to digital instantly.

• Neighborhood Highlights: Include schools, restaurants, parks, or commuting details to showcase the lifestyle beyond the walls of the home.

• HOA Details: Answer common questions upfront. Share monthly dues, included amenities, restrictions, or recent updates.

• Recent Renovations or Upgrades: Point out investments the current owner has made; new windows, updated flooring, energy-efficient additions, etc. These details help justify the asking price.

• Contact Information: Include your name, photo, and contact info so potential buyers remember who to call if they want to take the next step.

More Than Just a Flyer

When designed well, these sheets do more than share facts, they help your listing feel polished, memorable, and trustworthy. They also show buyers that you're organized and proactive, which can be just as important as the property itself.

Get a Free Template from VARE

To make it easy, VARE is sharing a free open house info sheet template you can customize for every listing. No graphic design needed. Just plug in your info and print or email.

Want help with marketing tools like this? VARE is here to support agents with strategic systems, beautiful branding, and practical tools that help you close with confidence.